Pop-ups: The art of the possible

20partners DG_popUp_cover-1024x567 Pop-ups: The art of the possible Journal  luxury

By Marco Passoni Is there a more valuable tool for brands and retailers today than pop-ups? I would argue not, certainly in the physical space, where everyone is working hard to create added value and engage shoppers in the way that digital cannot. Our customers today want experience, innovation and engagement. Pop-up stores personify those […]