Creating culture: Why I am no longer talking about products

20partners moncler-genius-milan-fashion-week_dezeen_2364_col_4-1024x683 Creating culture: Why I am no longer talking about products Journal  luxury experience

By Marco Passoni I read an excellent piece last week with Golden Goose CEO Silvio Campara, where he told Business of Fashion that “culture is the new luxury”. This is a brilliant example of how brands which are truly innovative, such as Golden Goose, are looking at the market today in a whole new way […]