Make it count: Do more than just turn off the lights this Earth Hour

20partners Ocean-Cover-pic-1024x610 Make it count: Do more than just turn off the lights this Earth Hour blog  Sustainability

By Marco Passoni Earth Hour is this Saturday. Organised by the World Wildlife Fund since 2007, Earth Hour is famous for people around the world turning off lights in support of the battle against climate change. But, like so many other things, symbolic support for an issue without taking actual steps is now pointless. The […]

Pop-ups: The art of the possible

20partners DG_popUp_cover-1024x567 Pop-ups: The art of the possible blog  luxury

By Marco Passoni Is there a more valuable tool for brands and retailers today than pop-ups? I would argue not, certainly in the physical space, where everyone is working hard to create added value and engage shoppers in the way that digital cannot. Our customers today want experience, innovation and engagement. Pop-up stores personify those […]

Creating Culture: Why products are just the tip of the iceberg for luxury

20partners Moncler_Genius_LFW-1024x568 Creating Culture: Why products are just the tip of the iceberg for luxury Uncategorized  travel retail luxury

By Marco Passoni The announcement earlier this month that Pharrell Williams will become the new Creative Director of menswear for Louis Vuitton, succeeding the late Virgil Abloh, made headlines around the world. For me, and for many in the industry, it is an inspired choice. It demonstrates LVMH’s dedication to much more than simply creating […]

How to create the perfect experience for travelling shoppers

20partners SMS-Blog-1-1024x576 How to create the perfect experience for travelling shoppers Uncategorized  travel retail Strategic Mystery Shopping

By Marco Passoni Creating the perfect impression and experience for travelling shoppers is more important than it has ever been. At 2.0 & Partners, our international team spends every day airside to ensure we understand every part of the customer experience, and how it impacts our partners’ business. Nowhere is this clearer than in our […]