How to use luxury to create difference at airports

20partners 1658902608038-1024x507 How to use luxury to create difference at airports Uncategorized  travel retail luxury

By Marco Passoni What do travelling shoppers want from their airport experience? Frustratingly for us, they all want different things. Some want swift transactions as they run to their gate, others are seeking a moment’s escape from the rush of travelling. There are those who want a place to kill time, and still more who […]

A true brand experience: Moncler opens new store at Frankfurt Airport

20partners PHOTO-2022-07-21-17-25-20-1024x768 A true brand experience: Moncler opens new store at Frankfurt Airport Uncategorized  travel retail luxury

By Marco Passoni Luxury brand Moncler is flying high right now. The brand has been showcasing amazing innovation in recent months; it dropped its third Genius collaboration with JW Anderson and has also announced plans to expand the attention-grabbing range to include arts, music and sport as part of a more holistic brand experience for […]

Revenge Travel is here: Is travel retail ready?

20partners Travel-return-1024x683 Revenge Travel is here: Is travel retail ready? Uncategorized  travel retail

By Marco Passoni Signs of travel recovery are all around us. This is good news for stakeholders across the industry and for travel retail especially: This ‘Revenge Travel’ is a shining opportunity to drive recovery, but is it one which the market is poised and ready to seize? I am not completely convinced. Evidence of […]

Inside FCO’s new terminal: A fresh dawn or more of the same?

20partners 1807-Blog2-1024x607 Inside FCO’s new terminal: A fresh dawn or more of the same? Uncategorized  travel retail

By Marco Passoni It is always exciting to step foot in a new terminal. It is a vision of the future and how it can play out. A fresh canvas creates the chance to paint with new strokes and craft new concepts. So it was with some excitement that recently I used the new Terminal […]

Why community matters more in luxury now than it ever has before

20partners 0407-Blog-1024x700 Why community matters more in luxury now than it ever has before Uncategorized  travel retail luxury

By Marco Passoni, Senior Executive VP, 2.0 & Partners I recently posted a photo taken at a Chanel store in Italy on a summer’s day. Despite the sun and heat, shoppers were queuing outside, patiently waiting their turn to go in and sample a moment of the Chanel experience. It is a clear reminder of […]

Physical stores are the new frontier for innovation

20partners Physical-stores-cover-1024x768 Physical stores are the new frontier for innovation Uncategorized  physical retail luxury

If you talk about innovation today, especially in retail, the conversation moves very quickly to digital: AR, VR, contactless, the metaverse etc. This is to be expected, digital is a vastly untapped resource and it is evolving quickly to create new opportunities which companies must seize and exploit. But, as always, tunnel vision is a […]

Excellent Execution: Travel retail puts on a show for Easter break

20partners Lacose-X-Minecraft-1024x683 Excellent Execution: Travel retail puts on a show for Easter break Uncategorized

It was reassuring to see one thing as I walked through an airport last week: Travel is recovering. The traditional idea of spring as a season of regeneration is in full flow in the travel sector as we see ‘Revenge Travel’ in full effect. This revenge travel is caused by people who have been cooped […]

Bringing luxury home: Dolce & Gabbana at MXP

20partners DG_MXP_1 Bringing luxury home: Dolce & Gabbana at MXP Uncategorized  travel retail luxury

It is always exciting to see a brand opening a new, own-brand store, especially in travel retail. Opening a store like this is writing a new chapter in the history of the brand and creating a new, unique and exciting touchpoint for shoppers to engage directly and have their brand experiences brough to life. Done […]