Is travel retail ready to shed its Master Concession addiction?
By Marco Passoni The TFWA World Exhibition in Cannes is almost upon us once more. This is a show I have been attending since 1992 and I am proud that this year we will be returning with a strong 2.0 & Partners team, ready to work alongside partners new and old to make journeys better […]
Chinese Client Excellence: Why you must Invest to Empower Your Airport Sales Staff
By Marco Passoni Last week, we at 2.0 & Partners were proud to announce a new addition to our Customer Experience Management (CXM) portfolio: the Chinese Client Excellence Workshop. We are excited to reveal that this workshop will be delivered to Venice Airport in September as the European market looks ahead to the anticipated return […]
Understanding the Travelling Chinese Shopper: 2.0 & Partners to deliver specialist training event for Venice Airport
Travel retail’s returning Chinese shoppers will be put under the spotlight in Chinese Client Excellence, a new dedicated training event from travel retail experts 2.0 & Partners for retail teams at Venice Airport. This training session is a continuation of 2.0 & Partners’ core belief in harnessing tailored training and retail expertise to deliver the […]
Why different business models make comparing luxury brand results an impossible task
By Marco Passoni The recent H1 financial results of luxury brands have been the talk of the market recently, especially with the apparent slowdown in the sector around the world. However, it’s important to approach these discussions with a clear understanding of the nuances involved. Brand image and perception are paramount in the luxury sector, […]
Highclere Castle Gin launches in Travel Retail with 2.0 & Partners
Most awarded premium gin in the world brings a taste of the “Real Downton Abbey” to global travellers. Highclere Castle Gin is poised to make its travel retail debut. Launched in 2019, the super-premium gin, which has won more international awards than any other gin on the market, combines an authentic story with a delicious […]
The Art of Clienteling: Why treating your top customers right is the only way forward
By Marco Passoni In the luxury industry, understanding and catering to the top 1% of clients isn’t just an option—it’s a necessity. Known by various titles, ranging from Very Important Clients (VICs) to High-Net-Worth Individuals (HNWIs), or Elite Clients, these vital consumers collectively possess a net worth of $57 trillion – greater than the combined […]
The small touches – and the power of getting them right
By Marco Passoni We hear a lot of talk about ‘zero cost added value’ in the luxury sector today. These are the things that brands can offer which cost nothing, but create added value for the customer by enhancing their experience. They include storytelling and brand experience and – most importantly – human interactions and touches […]
Sustainability – travel retail’s open goal
By Marco Passoni If I see one more claim of being a “sustainability leader” in the travel retail market from a brand which has put some recycled plastic into its products, I am going to scream. Like the term “disruptive” in 2022, calling yourself a sustainability leader is losing all meaning in the market today. […]
Putting on a Show: The Paris Olympics showcases the power of brand management and spectacle
By Marco Passoni I’ve been amazed by watching the Paris Olympic Games opening ceremony. The sheer ambition of transforming the city itself into a stage was a bold move that, despite its flaws, left a lasting impression on all who saw it. It will come as no surprise that I truly believe this event offers […]
Making space count: Which brands are doing it best this summer?
By Macro Passoni I have long been a proponent of the power of pop-ups to create both exquisite brand experiences and generate an engaging way to use space and disrupt shopper journeys. In recent years, luxury brands have begun to bring their experience to life for travellers in holiday resorts around the world, and I […]
