Make it count: Do more than just turn off the lights this Earth Hour
By Marco Passoni Earth Hour is this Saturday. Organised by the World Wildlife Fund since 2007, Earth Hour is famous for people around the world turning off lights in support of the battle against climate change. But, like so many other things, symbolic support for an issue without taking actual steps is now pointless. The […]
Pop-ups: The art of the possible
By Marco Passoni Is there a more valuable tool for brands and retailers today than pop-ups? I would argue not, certainly in the physical space, where everyone is working hard to create added value and engage shoppers in the way that digital cannot. Our customers today want experience, innovation and engagement. Pop-up stores personify those […]
