By Marco Passoni
Last week, we at 2.0 & Partners were proud to announce a new addition to our Customer Experience Management (CXM) portfolio: the Chinese Client Excellence Workshop. We are excited to reveal that this workshop will be delivered to Venice Airport in September as the European market looks ahead to the anticipated return of China’s travelling shoppers.. This new offering is designed to help airport retail staff better understand and engage with Chinese clients, a still key demographic in our market, and one whose expectations when it comes to service are higher than ever.
How we can help
Chinese tourists represent a significant opportunity for airport retailers. However, effectively engaging with this clientele requires a specific set of skills and cultural knowledge. The Chinese Client Excellence Workshop equips your sales staff with these skills, empowering them to create positive, memorable experiences for Chinese clients and ultimately driving sales.
1. Deep Cultural Understanding
The workshop covers essential aspects of Chinese culture, including values, etiquette, and social norms, ensuring your staff are well-prepared to engage respectfully and effectively with Chinese customers.
2. Tailored Customer Service
Participants will learn advanced customer service techniques that cater specifically to the expectations and preferences of Chinese clients, helping to foster loyalty and repeat business. These are delivered by our expert team in a series of interactive and immersive activities.
3. Strategic Marketing and Sales
The workshop helps your frontline team to fully understand the purchasing behaviour and preferences of Chinese tourists, enabling them to tailor their sales approaches and marketing strategies to the people in front of them. We often talk about personalization and flexibility in this market – it is time to deliver it.
4. Practical, Efficient Training
The workshop is designed as a 4-hour in-person session, making it easy for store managers and staff to participate without compromising their availability on the sales floor. This efficient format ensures that your team gains valuable knowledge and skills in a short amount of time.
Why Invest in This Workshop?
Investing in the Chinese Client Excellence Workshop is more than just a training exercise—it’s a strategic decision to enhance your airport’s retail operations. By equipping your staff with the knowledge and skills to effectively engage with Chinese clients, you position your business to thrive in a competitive market.
Don’t miss the opportunity to empower your sales team and enhance your airport retail experience. Sign up for the Chinese Client Excellence Workshop today and let our expert team help take your service offer – and sales – to the next level.
