Highclere Castle Gin launches in Travel Retail with 2.0 & Partners

Most awarded premium gin in the world brings a taste of the “Real Downton Abbey” to global travellers. 

Highclere Castle Gin is poised to make its travel retail debut. Launched in 2019, the super-premium gin, which has won more international awards than any other gin on the market, combines an authentic story with a delicious liquid to create a luxury cocktail experience that is in great demand among global consumers.

Known to millions as the “Real Downton Abbey,” Highclere Castle is the ancient estate from which the 10 botanicals used in Highclere Castle Gin combine to create a gin of unparalleled flavour and complexity.  With each sip, notes of lavender, planted by the Bishop of Winchester in the 9^th century; citrus picked from the Victorian orangery; and creaminess added by the world- famous Highclere oats, blend together to create a maximum dimension of flavour, seldom found in most London Dry Gins.  The 8^th Earl and Countess of Carnarvon, owners of Highclere Castle are co-founders of the brand, together with American spirits entrepreneur Adam von Gootkin.

Since its launch, Highclere Castle Gin has continued to expand across the globe and is currently featured in more than 5,000 premium restaurants, hotels and retail accounts worldwide, with distribution in nine countries and 28 U.S. states. Expansion to Latin America is planned for later in 2024.

Tapping into the modern trend for cocktails, Highclere Castle Gin blossoms on ice and elevates the cocktail-making experience for amateurs and mixologists alike. The stunning custom-made purple bottle has won numerous design awards and features a unique purple colour that was created for the brand.

Now, having established a global presence in premium outlets, Highclere Castle Gin is eyeing an exciting move into the travel retail market in partnership with boutique agency and travel retail experts 2.0 & Partners.

“Having demonstrated that our gin is well-poised to be a category leader, it is a natural next step to expand in global travel retail and bring our brand to consumers across the world. We are excited to partner with 2.0 & Partners to bring this initiative to life,” said Adam von Gootkin, Co-Founder & CEO of Highclere Castle Gin.

Sergei Bozhok, Senior Partner at 2.0 & Partners added, “Highclere Castle Gin is an incredible product with an unmatched heritage and story which will inspire and enchant shoppers in the travel retail sector. We are delighted to be working with such an exciting and established brand which will bring a true flavour of British excellence and heritage for travelling shoppers.”

About Highclere Castle Gin

Highclere Castle Gin launched in 2019 with a goal of producing the finest gin in the world. Using botanicals grown on the Highclere Castle estate, known as “The Real Downton Abbey.” The super-premium gin was created to celebrate Highclere’s reputation for entertaining, its commitment to agriculture, and to honour its storied traditions. The brand was founded by American entrepreneur, Adam von Gootkin with the Earl and Countess of Carnarvon, the owners of Highclere Castle who manage the gardens and the estate.  Since its launch, Highclere Castle Gin is now the most awarded premium gin around the world at 43.5% ABV.  For more information go to HighclereCastleGin.com.

About 2.0 & Partners

2.0 & Partners is a London-based boutique agency specialising in travel retail. Our partners and associates have more than 100 years of experience in the travel retail market with deep expertise in sub-channels such as Airports, Train Stations, Airlines and Cruise Ports, and an enviable track-record of working with leading luxury and premium brands.

Everything we do is underpinned by five simple principles: Experience first; Airside every day; Lead the way; Right for the long haul & Do what we love. We walk in the shoes of our customers, and our clients’ customers, and we help our partners to make bold and pragmatic decisions based on real-world experience. We work strategically and tenaciously to create long-term value for airports and brands alike by not settling for ‘normal’ but seeking to breathe new life into this vibrant market, with dedicated services tailored to meet the specific needs of stakeholders.