The opening of the new Moncler store at London Heathrow Airport Terminal 3 is a milestone launch for the Italian luxury brand, which has been making waves worldwide with its striking and engaging experiential offer.
In recent months, Moncler’s has made headlines with landmark collaborations, including partnerships with Mercedes, Pharrell Williams and Roc Nation, as well as high-profile events like the Art of Genius show at London fashion week, and stores and pop-ups highlighting its ground-breaking Genius line.
Now travelling shoppers at London’s Heathrow Airport will have the chance to sample the brand’s experience first-hand with the opening of its new store located in the luxury precinct of Terminal 3.
The new outlet, which opened on 30 March, features a stunning design which both exudes the aesthetic and experience of Moncler, while also being perfectly adapted to its surroundings. It is a stunning example of creating a store which both unmistakable exudes the brand’s individual ethos, while also creating something unique and exciting for Heathrow’s travelling shoppers.
The LED exterior walls create a striking and eye-catching façade which instantly engages by-passers, while the marble floor and internal design create a warm and welcoming environment for customers. Once inside, the elevated brand experience continues, with gallery-like displays showcasing the latest Moncler collections for shoppers to explore, with mirrors used to create an expansive space which draws visitors into the world of Moncler.
Expert travel retail consultancy 2.0 & Partners worked alongside Moncler on the realisation of the brand’s vision for the store.
Marco Passoni, Senior Executive VP at 2.0 & Partners, said: “This stunning new store is a truly wonderful expression of the Moncler brand experience and a landmark opening for the brand’s travel retail expansion.
“Moncler has been a leader in generating incredible band experiences in the luxury sector for a while now and the new Heathrow Terminal 3 shop displays this expertise perfectly for the travelling shopper.”
He added: “Luxury experiences such as this are a vital part of the travel retail ecosystem, but it is a shame that the UK Government’s continued refusal to reinstate tax-free shopping means brands operating in this market in the UK face an uphill battle as the current situation makes this market less favourable to shoppers. We hope that brilliant brand experiences such as this will not only continue to help build engagement despite these challenges but will also underline the potential the sector has to deliver greater growth if these restrictions are removed.”