Putting on a Show: The Paris Olympics showcases the power of brand management and spectacle
By Marco Passoni I’ve been amazed by watching the Paris Olympic Games opening ceremony. The sheer ambition of transforming the city itself into a stage was a bold move that, despite its flaws, left a lasting impression on all who saw it. It will come as no surprise that I truly believe this event offers […]
The Real Value of Branding: How great storytelling makes a difference in modern luxury
By Marco Passoni I have long been an outspoken advocate for incredible branding and storytelling. I make no secret of the fact that I truly believe this truly the key to success in the modern luxury sector – and the wider retail market. A while ago, I wrote that I am not longer talking about […]
The rapid rise of HOKA – and what we can learn from it
I visited the HOKA store in Covent Garden the other day – and it was an eye-opening experience. This is a brand which is riding a wave of success, built by a dedication to its own identity and an ability to speak to the trends of the moment and, most importantly, what shoppers really want. […]
Excellence or Death: Why travel retail must bank on branding in 2024
By Marco Passoni Branding is going to be one of the big words for 2024, in both luxury and travel retail. The term has been increasingly important in recent years, as authenticity and engagement have come to the fore in the retail space, but in 2024, we are going to see the demand for legitimate […]
