Promises vs Delivery: What really counts as innovation?
Will the real innovators please stand up? The world has changed drastically in the past two years and both luxury and travel retail need real newness and innovation, possibly more than we ever have before. But what is innovation today? Our market is full of people claiming to be innovators and disruptors. The words are […]
Tell me a story: Why selling goods is no longer the main purpose of physical stores
The recent announcement the Hublot is partnering with Japanese artist Takashi Murakami to release two NFTs tells me one thing: Physical property is no longer the primary ideal in luxury today. Do not mistake that for meaning that physical luxury retail is over. That is not the case at all. In fact, it is more […]
