Understanding the Travelling Chinese Shopper: 2.0 & Partners to deliver specialist training event for Venice Airport

Travel retail’s returning Chinese shoppers will be put under the spotlight in Chinese Client Excellence, a new dedicated training event from travel retail experts 2.0 & Partners for retail teams at Venice Airport.

This training session is a continuation of 2.0 & Partners’ core belief in harnessing tailored training and retail expertise to deliver the perfect retail experience for the modern travelling shopper. Building on the company’s long-standing experience delivering bespoke staff training in the European market, this new event for Venice Airport will leverage the agency’s insights on the modern travelling Asian shopper to deliver strategic solutions for Venice Airport’s retail teams.

Venice Airport has recently opened a new direct route to Shanghai Pudong Airport with China Eastern Airlines, opening up the Italian airport to an influx of shoppers from one of the travel retail sector’s traditional key markets.

In order to ensure these new arrivals receive the perfect retail experience, and recognising the importance of delivering dedicated training for staff, Venice Airport owners and operators SAVE S.p.a Group are working alongside 2.0 & Partners to ensure their frontline team receive the very best in data-driven insights and best practices to enhance and unlock a truly exquisite sales experience.

The immersive, one-day course will be delivered as an in-person, seven-hour, interactive workshop led by 2.0 & Partners Head of Customer eXperience Management – Italy Erika Gianni as the latest edition to the company’s successful Customer eXperience Management (CXM) portfolio.  It will encompass an in-depth analysis of the profile and habits of the modern Chinese consumer, alongside bespoke strategies to improve customer service and communication to further enhance the sales ceremony.

2.0 & Partners Head of Customer eXperience Management – Italy Erika Gianni explains: “The aim of this event is to support and supply participants with the knowledge and understanding required to optimize their interactions with Chinese consumers, and thereby enhance both the airport retail experience and the sales process and results for our partners at Venice Airport.

“We are delighted to be launching this exciting project, which focuses on a core demographic in our industry today.”

The workshop will take place in September.

About 2.0 & Partners

2.0 & Partners is a London-based boutique agency specialising in travel retail. Our partners and associates have more than 100 years of experience in the travel retail market with deep expertise in sub-channels such as Airports, Train Stations, Airlines and Cruise Ports, and an enviable track-record of working with leading luxury and premium brands.

Everything we do is underpinned by five simple principles: Experience first; Airside every day; Lead the way; Right for the long haul & Do what we love. We walk in the shoes of our customers, and our clients’ customers, and we help our partners to make bold and pragmatic decisions based on real-world experience. We work strategically and tenaciously to create long-term value for airports and brands alike by not settling for ‘normal’ but seeking to breathe new life into this vibrant market, with dedicated services tailored to meet the specific needs of stakeholders.