The Art of Clienteling: Why treating your top customers right is the only way forward

20partners The-Art-of-Clienteling The Art of Clienteling: Why treating your top customers right is the only way forward Journal  experience Customer Experience Management (CXM)

By Marco Passoni In the luxury industry, understanding and catering to the top 1% of clients isn’t just an option—it’s a necessity. Known by various titles, ranging from Very Important Clients (VICs) to High-Net-Worth Individuals (HNWIs), or Elite Clients, these vital consumers collectively possess a net worth of $57 trillion – greater than the combined […]