Services for brands.

Supporting premium & luxury brands in travel retail, from location selection to customer experience management.

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Location intelligence & selection.

Placing your brand in the right location, at the right time, in the right way.

Our LIS practice enables brands to establish or expand their travel retail presence intelligently. We connect brands with the right opportunities based on their objectives, and then work with them to make a successful bid.

With every client, we follow the same three-step process:

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1. Intelligence & preparation.

The absolute imperative to minimize unit downtime means that this market moves very quickly. The best opportunities are sometimes those that never make it to the open market at all. That’s why this first step is critical to the overall process.

We can deliver:

  • Exhaustive daily monitoring of the global market
  • Proactive profile building for our clients within the industry
  • Personal introductions to relevant airport landlords and retail operators
  • Access to private invitations to tender
  • Initial evaluation of all opportunities to drive good bid decision-making
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2. Pre-tender analysis.

Once a relevant opportunity is identified, our analysis answers two key questions for our clients:

1. Is this the right opportunity for their brand?

2. If yes, how should their bid be structured to achieve a successful outcome that is also commercially attractive?

To answer these questions, we bring together numerous different data sources and our own knowledge of both the location and the tendering party. The result is a comprehensive report and clear recommendations to help clients move forward decisively and successfully.

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3. Tender Management

Our decades of experience of negotiating travel retail bids – from both sides of the table – enables our clients to navigate the process smoothly, and with the best possible chance of success.

As well as managing the negotiation on your behalf, our team is able to handle every aspect of the process, from preparing persuasive bid documentation to dealing with all related administrative tasks.

The e.ALERT

Be the first to know, first to bid and first to win with our dedicated service which puts the travel retail tender process in the palm of your hand.

The new e.ALERT from 2.0 & Partners helps to make the airport tender process easier to navigate and easier to engage with, in order to create a stronger retail offer for the whole industry.

Sign up now and you will receive an email alert about the latest tenders as soon as they are announced, along with all the information you need to make an informed decision and bid.

Our independent team of experts analyse the tender opportunities worldwide and deliver them direct to the brands and companies who are best suited to seize the opportunity. We break down the barriers to make the tender process smoother, faster and more engaging than ever.

For Brands

You define which opportunities you want to hear about. Set your parameters as wide or as narrow as you choose. We will search the globe for the best tenders to suit your business and our independent team will collate the information and deliver it direct to you – putting the power in your hands.

For airports & operators

The e.ALERT provides direct access to the brands and companies you want and need to create the perfect retail offer. Set out what you require and our team will find the brands to suit your business’ needs and make sure they know everything they need to take part.

The 2.0 & Partners e.ALERT makes sure you don’t miss out on the opportunities which really are best for your business.

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Brand building.

Our brand launch and support practice provides access for your brands and products straight into high-quality environments within travel-retail. Our knowledge, experience and industry relationships enables you to achieve exceptional speed-to-market while negotiating optimal placement and commercials.

We can fast-track your brand into premium airport environments with:

• Direct introductions and ongoing relationship management with the
leading operators in airport and duty-free retail

• Full management of the product sell-in process, including
negotiation of commercials

• Ongoing full-service management of your airport and duty-free
portfolio, covering every aspect of the supply-chain

• Detailed planning and execution of your brand’s in-store
experience, covering merchandising and visual impact, staff
induction and training, and ongoing store support.

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Customer experience management.

It’s this simple: Customers who have great experiences spend more.

That’s why our brand clients work with us to understand how they’re performing through our Mystery Shopping surveys, and then to improve further with our Retail Academy training programme.

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Strategic Mystery Shopping

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Retail Academy

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Return on experience

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Return on experience.

Customers who have great experiences spend more.

That’s why clients work with us to understand how they’re performing through the ASQ® Accreditation and Mystery Shopping surveys, and then to improve further with our Retail Academy training programme.

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Strategic Mystery Shopping.

Our multicultural team of mystery shoppers play a vital role in helping brands and airports alike understand the reality of the customer experience they deliver.

They deliver clear unbiased feedback, and cultural insights on the management of key high-spending demographics, which can help you directly drive the performance of your team.

Our mystery shopping reports cover a number of different areas, including:

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The Cultural Difference

Cultural approach to key high-spending demographics

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Dwell time analysis

Dwell time based on flight schedules and connections

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Precise performance feedback

Pinpointing areas for improvement when dealing with the specific needs and desires of travellers from key high-spending geographies

All of our mystery shopping reporting is directly available to our clients via our online portal.

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Retail Academy.

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Our Retail academy is designed to help you improve the performance of every member of your team, tailored and targeted to make a real difference to their performance.

The cultural difference:
Our Retail Academy is completely unique in Travel Retail by providing staff with a deeper understanding of the needs of different nationalities, and the necessary tools to meet the needs of key high-spending demographics.

Three tier staff certification:
Only after attaining our certification at each level is access to the next level possible. Our certifications enhance your team’s professional profiles, skills and levels of confidence.

While every programme is bespoke to the needs of the client, a typical 12-month programme will usually include:

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Quarterly Classroom Teaching

Our Retail Academy is completely unique in Travel Retail by providing staff with a deeper understanding of the needs of different nationalities, and the necessary tools to meet the needs of key high-spending demographics.

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Quarterly on-site shadow, feedback & coaching

We provide precise analysis of real customer dwell-time behaviours, based on a variety of different types, schedules and connection durations.

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Ongoing staff engagement via our Academy mobile app

Detailed feedback, filtered by shopper and journey-type, enable us to accurately pinpoint areas for improvement when dealing with the specific needs and desires of travellers, especially those from key high-spending geographies.