Long before we discuss brands, we focus with our
airport clients on optimising their use of available
space.
Even where no physical re-modelling is possible,
we can help to ensure that every square metre
helps to create the right passenger experience, and
consequently generates maximum return.
We can deliver:
• KPIs analysis, forecast, and opportunity modelling
• Unit sizing and layout strategy: action plans to optimise use of
available space
• Passenger flow optimisation: practical recommendations to optimise
experience and spend
• Category-mix and and positioning: detailed recommendations on
mix of offer types, unit allocation and relative locations
Once the site itself has been optimised and the
catgeory mix defined, filling each unit with the right
brand is the next critical step.
Even successful global brands play differing
roles within different markets, and there is also
increasing desire from passengers to ‘discover’ new
niche brands which may be unique to the markets
they visit.
Getting the balance right is CRITICAL.
We can deliver:
• Detailed brand-mix recommendations
• Direct introductions to key players at target brands
• Full service tender management
Our decades of experience of negotiating travel retail bids – from both sides of the table – enables our clients to navigate the process smoothly and achieve optimal commercial outcomes.
We can deliver:
Customers who have great experiences spend more.
That’s why clients work with us to understand how they’re performing through the ASQ® Accreditation and Mystery Shopping surveys, and then to improve further with our Retail Academy training programme.
