Kim Kardashian and SKIMS treated climate change like the Barbie Movie and it is wrong
By Marco Passoni Climate change and sustainability are huge topics for brands today – and so they should be. These are topics and problems which we all know are a big issue in the world and ones which leading brands and celebrities are taking much-needed leadership positions on. So, I have a question: How did […]
The cult of personality: How celebrity brands are rewriting the rules on experience and storytelling
By Marco Passoni There are very few people in the world who can inspire enthusiasm and engagement like the modern celebrity. Since social media opened up their lives to the public, some have shied away, but many have leveraged their platforms to become media powerhouses in their own right. And in today’s culture, where more […]
Interview: Creating the perfect customer experience in travel retail
Creating the perfect customer experience has never been more important in the travel retail sector. With that in mind, the 2.0 & Partners Customer Experience Management (CXM) service is tailor-made to help take our partners’ in-store experience to the next level, with a combination of training and insights developed especially for the travel retail sector. […]
Price Matters – Embrace It with Pride!
By Marco Passoni As I write this, I am waiting to board a plane after three busy but insightful days at the Trinity Forum in Hong Kong, hosted by The Moodie Davitt Report. The discussions and presentations during the event have been first class, with fascinating insights and ideas presented by experts and innovators in […]
Time to deliver on the Travel Retail Trinity
By Marco Passoni This week I am touching down in Hong Kong for what promises to be an excellent 2023 Trinity Forum from the Moodie Davitt Report and Hong Kong International Airport. The appeal of this event is clear: not only are airport revenues a vital part of all of our businesses, but delivering a […]
Legacy builders: Marco & Vittoria Passoni talk the next generation of business
Earlier this year, we at 2.0 & Partners were delighted to announce the appointment of Vittoria Passoni as Senior Partner – Brand scouting, Fashion & Luxury Management and Hospitality Management. A passionate advocate for the fashion, luxury and hospitality sectors, Vittoria brings with her a deep understanding of the needs of both brands and consumers. […]
Travel Retail vs Sustainability
Sustainability was the talk of the town in Cannes this year during the TFWA World Exhibition. This is a topic which has been close to my heart for many years, but in my first return to Cannes since the pandemic, I heard the word mentioned more than every before. It was a focus for brands […]
Looking ahead: A view from Cannes 2023
By Marco Passoni I am writing this sat on the Croisette in Cannes, enjoying the moment of calm before the excitement of the TFWA World Exhibition begins next week. Ahead of meeting partners, old and new, over the next week, this is also an interesting moment to look at the year we have had at […]
Something Different: 5 talking points for Cannes in 2023
By Marco Passoni In one week’s time we will be back in Cannes for the 2023 TFWA World Exhibition. It is an exciting event for me as it is the first time I have attended Cannes since the pandemic and I cannot wait to sit round tables with colleagues and partners, old and new, to […]
Making the most of luxury real estate – both digital and physical
By Marco Passoni New research released last week from The Business of Fashion and Quilt.AI made for very interesting reading on the subject of luxury brands and their digital engagement. The first ever Brand Magic Index uses 12 personality archetypes to define what sort of consumers luxury brands are directing their social media output towards […]
