The cult of personality: How celebrity brands are rewriting the rules on experience and storytelling
By Marco Passoni There are very few people in the world who can inspire enthusiasm and engagement like the modern celebrity. Since social media opened up their lives to the public, some have shied away, but many have leveraged their platforms to become media powerhouses in their own right. And in today’s culture, where more […]
How to stand out when ‘special’ is becoming the norm
By Marco Passoni “You are unique. But so is everyone else.” This adage applies to many of the brands working in both the luxury and travel retail sectors today – and it is, for me, at the heart of a problem which is blighting both industries. As you look at the luxury and travel retail […]
Creating culture: Why I am no longer talking about products
By Marco Passoni I read an excellent piece last week with Golden Goose CEO Silvio Campara, where he told Business of Fashion that “culture is the new luxury”. This is a brilliant example of how brands which are truly innovative, such as Golden Goose, are looking at the market today in a whole new way […]
