How to stand out when ‘special’ is becoming the norm

20partners moncler-the-art-of-genius-mercerdes-benz-1024x573 How to stand out when ‘special’ is becoming the norm Journal  travel retail luxury experience

By Marco Passoni “You are unique. But so is everyone else.” This adage applies to many of the brands working in both the luxury and travel retail sectors today – and it is, for me, at the heart of a problem which is blighting both industries. As you look at the luxury and travel retail […]

Creating culture: Why I am no longer talking about products

20partners moncler-genius-milan-fashion-week_dezeen_2364_col_4-1024x683 Creating culture: Why I am no longer talking about products Journal  luxury experience

By Marco Passoni I read an excellent piece last week with Golden Goose CEO Silvio Campara, where he told Business of Fashion that “culture is the new luxury”. This is a brilliant example of how brands which are truly innovative, such as Golden Goose, are looking at the market today in a whole new way […]