The keys to unlocking a desirable and engaging brand experience in 2024

20partners LV_Luxury_TR_Airport_2024-1024x683 The keys to unlocking a desirable and engaging brand experience in 2024 Journal  travel retail luxury experience

By Marco Passoni There is no doubt that brands are working hard in both the luxury and travel retail sectors in 2024, but I increasingly find myself asking if, in travel retail certainly, they are working in the right way. Or even, are some working as hard as they claim? Think back to your last […]

Louis Vuitton The Place and why in-store experience needs some real innovation

20partners LVTHEPLACE2-1024x683 Louis Vuitton The Place and why in-store experience needs some real innovation Journal  travel retail luxury experience

By Marco Passoni Is there a better example of a brilliant physical retail experience than LV The Place from Louis Vuitton, which opened its doors in Bangkok last week? Not merely a restaurant, bar, or a run-of-the-mill luxury store, this stunning space breaks down and disregards traditional boundaries to embody elements of each in what […]

What sets truly great brand experiences apart in 2024?

20partners LV_Lounge-1024x576 What sets truly great brand experiences apart in 2024? Journal  luxury experience

The latest edition of the Lyst Index has recently been released and, as always, I found it made for interesting reading. The list, which is a ranking of fashion’s “hottest” brands and products is a measuring stick of which brands are doing well – and what it is that sets them apart in the market. […]

How to stand out when ‘special’ is becoming the norm

20partners moncler-the-art-of-genius-mercerdes-benz-1024x573 How to stand out when ‘special’ is becoming the norm Journal  travel retail luxury experience

By Marco Passoni “You are unique. But so is everyone else.” This adage applies to many of the brands working in both the luxury and travel retail sectors today – and it is, for me, at the heart of a problem which is blighting both industries. As you look at the luxury and travel retail […]

Creating culture: Why I am no longer talking about products

20partners moncler-genius-milan-fashion-week_dezeen_2364_col_4-1024x683 Creating culture: Why I am no longer talking about products Journal  luxury experience

By Marco Passoni I read an excellent piece last week with Golden Goose CEO Silvio Campara, where he told Business of Fashion that “culture is the new luxury”. This is a brilliant example of how brands which are truly innovative, such as Golden Goose, are looking at the market today in a whole new way […]