The power of taking a creative approach to partnership

20partners GucciXAdidas-1024x683 The power of taking a creative approach to partnership Uncategorized  metaverse

The first Formula 1 Grand Prix of the season in Bahrain showed off more than just cars – there was a ship there too. As part of a new partnership between MSC Cruise and Formula 1, the cruise company’s ships are visiting some Grand Prix circuits during race weekends to “leverage Formula 1’s growing global […]

Using retail space right in the age of digital & the metaverse

20partners Metaverse_Second_Image-1024x683 Using retail space right in the age of digital & the metaverse Uncategorized  travel retail metaverse luxury digital

The metaverse is already changing the face of luxury retail. As the market reopens, it is coming for travel retail too – in some cases it is already here. This new creative, interactive, immersive platform is creating a fresh world for consumers to engage with brands and it is changing the nature of that engagement […]