Using retail space right in the age of digital & the metaverse
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The metaverse is already changing the face of luxury retail. As the market reopens, it is coming for travel retail too – in some cases it is already here. This new creative, interactive, immersive platform is creating a fresh world for consumers to engage with brands and it is changing the nature of that engagement […]
Power to the People: How the metaverse has changed luxury retail and what it means for TR
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Is the metaverse the latest creative frontier? That was what the Creative Review asked recently. Retailers should, in my opinion, be asking the same: Is the metaverse the new retail frontier? Only those in real denial will try to say the metaverse is a ‘flash in a pan’ moment for retail. This is the next […]