Using retail space right in the age of digital & the metaverse
The metaverse is already changing the face of luxury retail. As the market reopens, it is coming for travel retail too – in some cases it is already here. This new creative, interactive, immersive platform is creating a fresh world for consumers to engage with brands and it is changing the nature of that engagement […]
Power to the People: How the metaverse has changed luxury retail and what it means for TR
Is the metaverse the latest creative frontier? That was what the Creative Review asked recently. Retailers should, in my opinion, be asking the same: Is the metaverse the new retail frontier? Only those in real denial will try to say the metaverse is a ‘flash in a pan’ moment for retail. This is the next […]
