The rapid rise of HOKA – and what we can learn from it
I visited the HOKA store in Covent Garden the other day – and it was an eye-opening experience. This is a brand which is riding a wave of success, built by a dedication to its own identity and an ability to speak to the trends of the moment and, most importantly, what shoppers really want. […]
Why the story is much more than marketing for retail today
By Marco Passoni I saw a comment this week in a recent Future of Luxury blog which shocked me. Speaking to a brand ambassador, the author, luxury expert Daniel Langer, asked about brand storytelling and was told: Only marketing believes in the story. For the rest of the organization, it is irrelevant. We focus on […]
Shop-in-Shops are here to save physical retail from multi-brand boredom
I feel like sometimes the retail sector is caught in a loop. Everyone in this sector wants to secure their business’ future, and most of us realise that requires making life as good as possible for our customers. Naturally, how that is done differs for different people. Stores want to introduce new and successful brands […]
Physical stores are the new frontier for innovation
If you talk about innovation today, especially in retail, the conversation moves very quickly to digital: AR, VR, contactless, the metaverse etc. This is to be expected, digital is a vastly untapped resource and it is evolving quickly to create new opportunities which companies must seize and exploit. But, as always, tunnel vision is a […]
