Making space count: Which brands are doing it best this summer?
By Macro Passoni I have long been a proponent of the power of pop-ups to create both exquisite brand experiences and generate an engaging way to use space and disrupt shopper journeys. In recent years, luxury brands have begun to bring their experience to life for travellers in holiday resorts around the world, and I […]
Store Wars: How the luxury sector is building its future
By Marco Passoni When it comes to buying property the rule, they say, is ‘location, location, location’. The same is certainly true for luxury, but there is another important rule too: image is everything. Big luxury players do not want to be outdone by their rivals, and that is why today we are seeing luxury […]
Pop-ups: The Key to the Future – So Why Isn’t Travel Retail Keeping Pace with High Streets?
By Marco Passoni It amazes me that the travel retail industry continues to miss the incredible potential that pop-up stores can have for this market. There is no retail format which matches the demands of the modern traveller like pop-ups – excitement, exclusivity, innovation, experience, it is all there. When we consider too that pop-up […]
Does the modern travel retail market reflect the modern shopper?
Our shoppers in travel retail have changed, did you know? It seems to be all we talk about a lot of the time. I certainly spend plenty of my time hearing and reading about new shopper demographics and needs. That, surely, must mean the market, offer and approach from brands and retailers has changed too […]
