Travel retail cannot survive if we do simple things wrong
By Marco Passoni How much is it acceptable to charge for a bottle of water in an airport? I was walking through a major European airport this week, one which you would be forgiven for expecting to offer the best in bespoke service and travel retail excitement. In among all the luxury stores, and parts […]
The New Travel Retail: Why training matters more than ever
By Marco Passoni The travel retail sector has changed. In fact it still is changing, evolving every day as the needs and demographics of our shoppers continue to shift. While Chinese travellers are being slower to return, Indian and Vietnamese consumers are set to play a bigger role on the international stage, and as Gen […]
How to engage the markets which will shape the future of luxury and travel retail
By Marco Passoni There can be no doubt that China’s stranglehold on being the dominant player in both the luxury and travel retail sectors has been broken. Last week’s report by the Hurun Research Institute outlined the drop in average spend by China’s high-net worth shoppers, the first ever APTRA India Conference last month shone […]
Pop-ups: The Key to the Future – So Why Isn’t Travel Retail Keeping Pace with High Streets?
By Marco Passoni It amazes me that the travel retail industry continues to miss the incredible potential that pop-up stores can have for this market. There is no retail format which matches the demands of the modern traveller like pop-ups – excitement, exclusivity, innovation, experience, it is all there. When we consider too that pop-up […]
The keys to unlocking a desirable and engaging brand experience in 2024
By Marco Passoni There is no doubt that brands are working hard in both the luxury and travel retail sectors in 2024, but I increasingly find myself asking if, in travel retail certainly, they are working in the right way. Or even, are some working as hard as they claim? Think back to your last […]
Louis Vuitton The Place and why in-store experience needs some real innovation
By Marco Passoni Is there a better example of a brilliant physical retail experience than LV The Place from Louis Vuitton, which opened its doors in Bangkok last week? Not merely a restaurant, bar, or a run-of-the-mill luxury store, this stunning space breaks down and disregards traditional boundaries to embody elements of each in what […]
Moncler expands travel retail footprint with new store at Changi International Airport Terminal 2
Moncler has continued its growth in the flourishing travel retail luxury market with the opening of a new store at Singapore’s Change International Airport Terminal 2. The 137sqm store is directly operated, in line with the brand’s travel retail policy, and allowing Moncler to bring its exquisite brand experience to shoppers in a bespoke and […]
Race to the top: Why travel retail is running out of space for luxury’s biggest players
By Marco Passoni There is a problem coming in the travel retail luxury sector – and it is hiding in plain sight. Luxury has never been more important to travel retail and brands of all sizes are recognising the vital role this market can play in their global storytelling and engagement efforts. On the surface, […]
Naples Airport collaborates with 2.0 & Partners to focus on shopper experience – GTR Mag
Why these 6 brands are doing Chinese New Year right in 2024
By Marco Passoni Chinese New Year has become one of the biggest retail opportunities of the year. It is a time when the Chinese travel and shop in great quantities – and before the pandemic it was a vital period for travel retail and luxury alike. This year, with almost 12 months gone since the […]
