Travel retail experts 2.0 & Partners have unveiled the latest in their suite of dedicated training programmes for frontline staff in the travel retail sector – the Chinese Excellence Academy. Crafted and led by experts, this on-demand, e-learning platform delivers vital insights and techniques to help staff unlock the full potential of the returning Chinese travelling shopper.
The launch of 2.0 & Partners’ Chinese Excellence Academy follows last month’s successful debut of the Chinese Client Excellence workshop, which was delivered in-person for staff at Venice Airport. The Chinese Excellence Academy enhances the training offer from 2.0 & Partners by offering a digital training suite, delivered through a bespoke platform which can be accessed as and when participants require it.
Chinese travel recovery is underway, with outbound travel expected to reach 80% of pre-Covid levels in 2024 (source: Dragon Trail International), however a willingness to spend is down and the modern Chinese shopper has evolved and higher expectations when it comes to in-store service and staff interaction.
In this environment, it is more important than ever that every in-store experience feels tailored and truly bespoke for these consumers as they return to the travel retail market. The Chinese Excellence Academy is perfectly designed for this purpose. The short, intense and on-demand nature of the course makes it the perfect way for staff to absorb all the information and skills which are needed to take their service to the next level.
Participants will receive dedicated training on cultural understanding, allowing them to understand the norms and purchasing behaviour of Chinese shoppers. The course also includes insights on effective interaction, including Mandarin and non-verbal communication, and tailored sales techniques. All of this is delivered in a highly interactive manner, with quizzes and interactive elements which help with rapid absorption of new information and skills.
2.0 & Partners Head of Customer eXperience Management – Italy Erika Gianni said: “Chinese travellers are becoming a key talking point in our industry once again, but if we want to make the most of the opportunity they present, then we must ensure that every aspect of our in-store experience is perfect. The Chinese Excellence Academy is the our latest service at 2.0 & Partners designed to help equip frontline staff with the knowledge and skills to unlock the next level of service and engage these shoppers in the correct way – turning browsers into buyers and customers.”
2.0 & Partners is a certified provider of training courses by CPD. At the end of the Chinese Excellence Academy, all participants will receive a certification which they can showcase across the sector, to underline their specialist ability in working with Chinese shoppers.
