The historic Acetaia Malpighi brand has announced the creation of its new exclusive release, Balsamic Vinegar of Modena Invecchiato.
For more than 200 years, the Malpighi family have been custodians of the recipe for real “natural vinegar”, the Traditional Balsamic Vinegar of Modena, passing on the technique from generation to generation, and carrying the legacy of this beautiful product from the past and into the modern world.
Last year, the company announced its debut in the travel retail market and earlier this year the company secured new listings with renowned global travel retailer Gebr Heinemann at Bologna Guglielmo Marconi Airport, and has followed that up with further listings at Turin and Bari airports.
Now, Acetaia Malpighi has underlined its dedication to the travel retail sector with the creation of a brand new product, Balsamic Vinegar of Modena Invecchiato, which is being sold only in travel retail and with exclusive customers in other markets.
Like all Acetaia Malpighi products, Invecchiato is created and aged according to special procedures, which allow it to carry the DOP mark designating its protected origin status. Only the best cooked and most sundried of grapes are used to create this luxurious elixir, and the exquisite liquid is formed in ancient barrels of specially-selected woods and bottled by dedicated experts.
To highlight its special status, Invecchiato has been given a fresh look, unlike any Acetaia Malpighi product seen before in the brand’s rich history. A stunning bottle design creates the perfect gift for either self-treat or giving to a loved one, and the striking blue packaging gives a stand-out presence on-shelf to create differentiation and excitement for retailers.
The artisan nature of the Acetaia Malpighi products speaks to shopper demand for craft and luxury in the market, as well as a growing call for shareable experiences; this is a product which allows shoppers to take a taste of their travels with them and enjoy it with friends and loved ones.
Acetaia Malpighi President Massimo Malpighi says: “My family is proud of the reaction our brand has received since our debut in travel retail. This is an exciting and vibrant market and one where we can introduce new shoppers to the wonderful taste of the real natural vinegar of Modena.
“But to inspire shoppers, we wanted to create something special and new for our travelling customers around the world, and I am delighted that we can bring the flavours and excellence of Acetaia Malpighi to the world with Invecchiato.”
A winner of many awards, Acetaia Malpighi is already established and loved at luxury hotels, delicatessens and restaurants around the globe. For their expansion into travel retail, Acetaia Malpighi is working with industry experts 2.0 & Partners, to build their presence in this unique global marketplace.
2.0 & Partners CEO Fabio Bernardini says: “The modern travelling shopper is not just enticed by products; they demand unique experiences and craftmanship created especially for them. The debut of Invecchiato speaks to shoppers’ desire to be excited by something truly new, and I have no doubt that this latest innovation from the historic Acetaia Malpighi brand will help to build the company’s fast-growing presence in this wonderful marketplace.”
Acetaia Malpighi’s Balsamic Vinegar of Modena Invecchiato carries the legacy of this historic product onto the world stage by creating both the perfect memory and an ideal gift, which can be carried by shoppers who want to take a taste of the magic of Modena with them as they go.
Acetaia Malpighi’s Balsamic Vinegar of Modena Invecchiato is currently available at Turin and Bari airports.
