The historic balsamic vinegar brand Acetaia Malpighi is poised to enter the travel retail market.
The company, which can trace its history back almost 200 years, is renowned as one of the finest Acetaia – or producers of vinegar – in the world. The brand dates back to 1850, when Pietro Malpighi passed to his son Augusto the recipe to produce real “natural vinegar”.
Today, Massimo Malpighi is the fifth generation of the family to lead this company, whose award-winning produce has been appreciated by food and wine lovers in delicatessens, shops, luxury hotels and restaurants around the world.
Now the company is delighted to be moving into the travel retail market, to bring a true taste of Italian excellence to new customers who can discover this historic product and the heritage behind it.
Massimo Malpighi, President of the Acetaia Malpighi, says: “Since 1850 our mission has been to bring the excellence of the Modenese Tradition all over the world, through the most iconic product of this beautiful land: The Balsamic Vinegar of Modena.
“Thanks to the passion handed down from our ancestors and the great efforts we are doing daily, we can say we are fulfilling this mission.
“Today our products are distributed worldwide through the best gourmet shops and restaurants on the market, making our customers become ambassadors of our unique reality. Now, we have decided to further expand our scope, giving the travellers the chance to take a piece of Acetaia Malpighi with them, and participate in the Malpighi’s Journey.”
To support the brand’s launch in travel retail, Acetaia Malpighi is working alongside travel retail experts 2.0 & Partners to help tell their story and grow their presence in this unique, exciting and vibrant marketplace.
The 2.0 & Partners Brand Building service is the perfect launchpad for any brand seeking to begin, or expand, their business in the travel retail sector.
2.0 & Partners CEO Fabio Bernardini explains: “This partnership is a perfect combination of two experts in their respective fields. Our team has decades of experience in the travel retail market and we are perfectly poised to help Acetaia Malpighi identify the best opportunities and develop their presence in the best possible way.
“It is truly exciting to help bring a brand with such heritage and such a superb product to a wider – and possibly new – audience.”
Acetaia Malpighi – Artisans of Balsamico
For five generations, the Malpighi family have been custodians of the traditions, histories and secrets of Traditional Balsamic Vinegar of Modena, carrying the legacy of this beautiful creation from the past into the modern world.
Growing from a small, family firm, the company now exports 70% of its product and has created more than 3,500 barrels of premium Aceto Balsamico. To preserve the luxury nature of the product, Acetaia Malpighi has never distributed its product in supermarkets, working with only the most exclusive outlets to showcase both the family’s philosophy and its historic recipe.
Sustainable and ethical production are at the heart of the Malpighi process and the company maintains a short and controlled supply chain, monitoring every step from grape to distribution to ensure the product always conforms to the highest of standards.
Massimo Malpighi, President of the Acetaia Malpighi, explains what sets the brand apart in the market today:
“We have always done our best to defend the purity and the integrity of the real Balsamic Vinegar of Modena. To do this we are using only the best ingredients, cultivated by us, and aging all our products in our ancient family-owned barrel.
“We care about the quality, and we care about the worldwide perception of Balsamic Vinegar of Modena, that is why we have decided from the beginning to not distribute our products in the supermarkets, giving them only to the most exclusive realities on the market. Fortunately, all these efforts are recognised by our customers and distributors that promote our philosophy worldwide, giving us the chance every year to be awarded important international awards.
“The production of the Aceto Balsamico di Modena is passion, art and experience. Every single drop of our product is a part of our being. We put all our ancestor’s experience and more than a century of research and development to give our customers the best expression of the real Black Gold of Modena.
“Thanks to our ancient barrels carefully checked year by year by our experts, and thanks to the ingredients entirely cultivated by us respecting the environment, we are glad to say that the particular tasting notes present in our products make our vinegars unique and inimitable. “
About 2.0 & Partners
2.0 & Partners is a boutique agency specialising in travel retail. Our partners and associates have more than 100 years of experience in the travel retail market with deep expertise in sub-channels such as Airports, Train Stations, Airlines and Cruise Ports, and an enviable track-record of working with leading luxury and premium brands.
Everything we do is underpinned by five simple principles: Experience first; Airside every day; Lead the way; Right for the long haul & Do what we love. We walk in the shoes of our customers, and our clients’ customers, and we help our partners to make bold and pragmatic decisions based on real-world experience. We work strategically and tenaciously to create long-term value for airports and brands alike by not settling for ‘normal’ but seeking to breathe new life into this vibrant market, with dedicated services tailored to meet the specific needs of stakeholders.
