Louis Vuitton The Place and why in-store experience needs some real innovation
By Marco Passoni Is there a better example of a brilliant physical retail experience than LV The Place from Louis Vuitton, which opened its doors in Bangkok last week? Not merely a restaurant, bar, or a run-of-the-mill luxury store, this stunning space breaks down and disregards traditional boundaries to embody elements of each in what […]
Moncler expands travel retail footprint with new store at Changi International Airport Terminal 2
Moncler has continued its growth in the flourishing travel retail luxury market with the opening of a new store at Singapore’s Change International Airport Terminal 2. The 137sqm store is directly operated, in line with the brand’s travel retail policy, and allowing Moncler to bring its exquisite brand experience to shoppers in a bespoke and […]
Race to the top: Why travel retail is running out of space for luxury’s biggest players
By Marco Passoni There is a problem coming in the travel retail luxury sector – and it is hiding in plain sight. Luxury has never been more important to travel retail and brands of all sizes are recognising the vital role this market can play in their global storytelling and engagement efforts. On the surface, […]
Naples Airport collaborates with 2.0 & Partners to focus on shopper experience – GTR Mag
Naples International Airport increases focus on shopper experience and staff training with 2.0 & Partners
Naples International Airport and 2.0 & Partners have announced a new partnership to create a tailored and excellent experience for travelling shoppers at the Italian airport. Naples and 2.0 & Partners have worked together for many years, with the boutique agency providing its bespoke Strategic Mystery Shopping service to the airport since 2022. Now, building […]
Seize the day: Why are we not all campaigning to end the UK’s Tourist Tax?
By Marco Passoni Are we about to finally see the end of the UK’s damaging Tourist Tax? As China’s high-spending shoppers begin to make a return to the world stage with growing outbound travel during the Lunar New Year, business leaders met at Heathrow Airport to launch a new campaign demanding that the British government […]
Why these 6 brands are doing Chinese New Year right in 2024
By Marco Passoni Chinese New Year has become one of the biggest retail opportunities of the year. It is a time when the Chinese travel and shop in great quantities – and before the pandemic it was a vital period for travel retail and luxury alike. This year, with almost 12 months gone since the […]
What sets truly great brand experiences apart in 2024?
The latest edition of the Lyst Index has recently been released and, as always, I found it made for interesting reading. The list, which is a ranking of fashion’s “hottest” brands and products is a measuring stick of which brands are doing well – and what it is that sets them apart in the market. […]
Dolce & Gabbana expands travel retail presence with new store openings in Rome and Shanghai
Dolce & Gabbana has created two new exciting retail experiences for travelling shoppers as the iconic luxury brand opened new stores at Shanghai Pudong International Airport and Rome Fiumicino International Airport. Both stores are standalone and directly operated, in line with the brand’s development model in the travel retail market. This allows Dolce & Gabbana […]
Harnessing co-creation: 5 collaborations travel retail can learn something from
By Marco Passoni Collaboration has been a topic of conversation for a few years now, but I am predicting that it will be a real buzzword throughout 2024 – and it needs to be if we are to take travel retail to the heights it should reach in the months and years ahead. In the […]
