Highclere Castle Gin targets travel retail with 2.0 Partners | The Moodie Davitt Report
Highclere Castle Gin launches in Travel Retail with 2.0 & Partners
Most awarded premium gin in the world brings a taste of the “Real Downton Abbey” to global travellers. Highclere Castle Gin is poised to make its travel retail debut. Launched in 2019, the super-premium gin, which has won more international awards than any other gin on the market, combines an authentic story with a delicious […]
The Art of Clienteling: Why treating your top customers right is the only way forward
By Marco Passoni In the luxury industry, understanding and catering to the top 1% of clients isn’t just an option—it’s a necessity. Known by various titles, ranging from Very Important Clients (VICs) to High-Net-Worth Individuals (HNWIs), or Elite Clients, these vital consumers collectively possess a net worth of $57 trillion – greater than the combined […]
The small touches – and the power of getting them right
By Marco Passoni We hear a lot of talk about ‘zero cost added value’ in the luxury sector today. These are the things that brands can offer which cost nothing, but create added value for the customer by enhancing their experience. They include storytelling and brand experience and – most importantly – human interactions and touches […]
Sustainability – travel retail’s open goal
By Marco Passoni If I see one more claim of being a “sustainability leader” in the travel retail market from a brand which has put some recycled plastic into its products, I am going to scream. Like the term “disruptive” in 2022, calling yourself a sustainability leader is losing all meaning in the market today. […]
Putting on a Show: The Paris Olympics showcases the power of brand management and spectacle
By Marco Passoni I’ve been amazed by watching the Paris Olympic Games opening ceremony. The sheer ambition of transforming the city itself into a stage was a bold move that, despite its flaws, left a lasting impression on all who saw it. It will come as no surprise that I truly believe this event offers […]
Making space count: Which brands are doing it best this summer?
By Macro Passoni I have long been a proponent of the power of pop-ups to create both exquisite brand experiences and generate an engaging way to use space and disrupt shopper journeys. In recent years, luxury brands have begun to bring their experience to life for travellers in holiday resorts around the world, and I […]
2.0 & Partners enhances training offer for travel retail staff with CPD Certification
Travel retail specialists 2.0 & Partners are working with the CPD Certification Service to further enhance their dedicated training offer for staff in the travel retail market. CPD, or Continuing Professional Development, is a holistic approach towards the enhancement of personal skills and proficiency throughout a professional’s career. The London-based CPD Certification Service is the […]
Store Wars: How the luxury sector is building its future
By Marco Passoni When it comes to buying property the rule, they say, is ‘location, location, location’. The same is certainly true for luxury, but there is another important rule too: image is everything. Big luxury players do not want to be outdone by their rivals, and that is why today we are seeing luxury […]
Dear Prime Minister, it’s time to right the wrong on tax-free shopping
By Marco Passoni Dear Prime Minister, Congratulations on your new government. Now I have a request to make, on behalf of the country, the economy and both the tourism and retail markets: it is time to reverse the decision to scrap tax-free shopping. A new Government is a fresh start. A time to take a […]
