The coming travel recovery is not just a chance to rebuild the travel retail market – it is an opportunity to reimagine it.
As many have pointed out, the demands and desires from shoppers around the world have changed completely and the retail offer they discover in airports once they return must reflect that. The modern shopper wants variety and newness, as well as experience and exclusivity.
To deliver this, airports need the right brands in the right place and brands need opportunities with space and customers that fit their image and offer. All of this means that tenders have never been more important than they are today. New opportunities must be identified, seized and then distributed perfectly.
We know there are big opportunities coming already. Spanish airport operator AENA is set to release a mammoth tender in the final part of this year, with duty-free contracts across 26 airports for stores set to be open in November next year.
On top of that, airports are continuing to develop new spaces and identify new opportunities. The Incheon International Airport Terminal 1 tendre remains unresolved and new chances to break into the market are coming thick and fast.
But to make the most of this much easier said than done. Opportunities in travel retail come in all shapes and sizes and nothing is more damaging to a brand that seizing an opportunity that is wrong for them and failing to deliver the brand experience which shoppers expect.
Now more than ever, both brands and airports need new concessionaires and partners to be a perfect fit.
At 2.0 & Partners, we see this first-hand. Our team of international experts works alongside airports around the world and stays on top of the latest news and tips for tender opportunities. We also work alongside brands and airports to ensure that brand experiences are delivered perfectly and that the shopping mix is ideal for the passenger profile in action.
This is why we have released our new e.ALERT, to help share our expertise with the industry and make the tender process simpler for everyone.
For brands, our team will scour the globe looking for the tender opportunities which perfectly suit what you are looking for. We will collate all the necessary details, analyse the opportunity and deliver our findings direct to you. Then the power is in your hands, giving you all the time and data that you need to make a decision. Want to bid? We can help with that too.
Opportunities in travel retail come in all shapes and sizes and nothing is more damaging to a brand that seizing an opportunity that is wrong for them and failing to deliver
The e.ALERT also offers help to airports and landlords seeking the perfect tenant. We can directly engage the brands and sectors of the market that you need, making sure your perfect partner is aware of the opportunity and has all the information and support they need to make a perfect bid.
We are here to help, to support and to deliver.
2022 is the year when travel retail builds its future; we want to make sure all of you have the right tools with which to do so.