Dolce & Gabbana has expanded its offer in the flourishing Asia Pacific downtown duty-free market with a new opening at the King Power Rangnam mall in Bangkok, in association with King Power.
The new pop-up space allows the brand to leverage its standout storytelling and experience creation to craft a truly engaging and unique opportunity for shoppers. At King Power Rangnam, the Dolce & Gabbana ideal is brought to life for shoppers through a striking visual presentation, which captures the attention of passing consumers, as they pass through the luxury retail area. The pop-up store deploys a gallery approach, creating a luxury haven through dedicated, standalone displays, showcasing the brand’s exquisite products for consumers to discover at their leisure.
Decorated in Dolce & Gabbana’s iconic gold colouring, the 243sqm space highlights the brand’s collections, with an offer tailored to the needs and demands of the modern Asian luxury shopper, creating a true piece of the brand’s luxury experience.
Marco Passoni, Senior Executive VP of 2.0 & Partners, says: “This new store is an excellent example of bringing a brand experience to life for shoppers in the downtown travel retail space. Luxury is about so much more than products for the modern shopper, it is about experience and location. This new store allows Dolce & Gabbana to showcase the very best of its lifestyle offer in an exquisite surrounding as provided by King Power Rangnam.”
The store opened on 12 September.
