Moncler has continued its growth in the flourishing travel retail luxury market with the opening of a new store at Singapore’s Change International Airport Terminal 2.
The 137sqm store is directly operated, in line with the brand’s travel retail policy, and allowing Moncler to bring its exquisite brand experience to shoppers in a bespoke and carefully crafted way.
The Italian luxury fashion house has made a statement in both the travel retail and domestic markets in recent years, with striking physical experiences which allow shoppers to inhabit the brand’s world and taking engagement to the next level.
The new Changi T2 store continues this policy with a striking façade which deploys Moncler’s iconic monochrome colour scheme to create an eye-catching sight to draw shoppers in. This is supported by an open front area, with stunning checkerboard floor, which draws visitors further into the store to discover the secluded second area, where Moncler’s collections can be discovered and explored, away from the main concourse.
Both areas of the store feature Moncler’s usual gallery display approach, which makes the products easy for shoppers to access in the time-limited atmosphere of travel retail, while also creating scope for those who wish to pause and savour the exploration.
Marco Passoni, Senior Executive VP of 2.0 & Partners says: “This is another incredible store from Moncler and a great addition to the spectacular luxury offer at Changi International Airport T2. From the iconic visuals to the stunning products and the unmistakable Moncler experience, this is a brilliant example of how to bring luxury to life in the travel retail environment.
“Luxury is all about image and experience and this store combines Moncler’s innate understanding of both to create something very special for shoppers, whether they are passing through or have time to relax and enjoy it.”
