Moncler creates a vibrant travel retail space for shoppers at Rome Fiumicino Airport
Italian luxury brand Moncler has unveiled its newest travel retail home at Rome’s Fiumicino International Airport (FCO), enticing travellers with a true luxury experience as they travel in or out of the iconic city. Moncler’s new store at Fiumicino continues the brand’s trend of creating vibrant, exciting spaces for shoppers. Using Moncler’s striking visuals, the […]
Why Hainan’s growth means travel retail must look at the bigger picture
By Marco Passoni For three years now, Hainan has been the absolute epicentre of travel retail – or at least discussion about travel retail. China’s golden goose drove sales during the pandemic, offering a light in the darkness of the shutdown, and since then many have debated and waited to see what Hainan will tell […]
5 Key questions for luxury & travel retail in 2024
By Marco Passoni The new year is here and this is the perfect opportunity to look properly at our business and ask both what we want to achieve for the year ahead, and what we can do better. The years since the pandemic have been ones of impressive growth, but that is from a low […]
What luxury and travel retail have learned in 2023 – and some things we need to
By Marco Passoni As is often the case at this time of year, I find myself, alongside many others, looking to the future and the year behind us. As I do so, I often wonder: What now? How will our market and those who use it change in the year ahead? What should we do […]
Luxury brands have shown why travel retail should bank on them
By Marco Passoni The importance of the luxury sector to the travel retail market cannot be overstated today, and it is good – and refreshing – to see brands being given the space and opportunity to lead the way in creating bespoke and memorable experiences for shoppers in this market. In recent weeks, some of […]
The cult of personality: How celebrity brands are rewriting the rules on experience and storytelling
By Marco Passoni There are very few people in the world who can inspire enthusiasm and engagement like the modern celebrity. Since social media opened up their lives to the public, some have shied away, but many have leveraged their platforms to become media powerhouses in their own right. And in today’s culture, where more […]
Making the most of luxury real estate – both digital and physical
By Marco Passoni New research released last week from The Business of Fashion and Quilt.AI made for very interesting reading on the subject of luxury brands and their digital engagement. The first ever Brand Magic Index uses 12 personality archetypes to define what sort of consumers luxury brands are directing their social media output towards […]
Stronger Together: How luxury mergers are reshaping the sector
By Marco Passoni Mergers and acquisitions have been big news in the luxury sector in the last few months; most recently, Tapestry’s acquisition of Capri for $8.5bn and Rolex’s purchase of Bucherer have grabbed headlines. Unions are not uncommon in this sector and the success of major luxury houses such as LVMH demonstrate the benefits […]
Does the modern travel retail market reflect the modern shopper?
Our shoppers in travel retail have changed, did you know? It seems to be all we talk about a lot of the time. I certainly spend plenty of my time hearing and reading about new shopper demographics and needs. That, surely, must mean the market, offer and approach from brands and retailers has changed too […]
Young consumers are leading the fight on climate change – now brands must follow
By Marco Passoni “No K-pop on a dead planet”. That is the slogan of Kpop4Planet, a group of predominantly young Gen Z and Millennial fans who have made headlines calling on brands which use K-Pop stars as brand ambassadors to do more for the planet. Recently, the group has been in the news for calling […]
