Promises vs Delivery: What really counts as innovation?
Will the real innovators please stand up? The world has changed drastically in the past two years and both luxury and travel retail need real newness and innovation, possibly more than we ever have before. But what is innovation today? Our market is full of people claiming to be innovators and disruptors. The words are […]
Tell me a story: Why selling goods is no longer the main purpose of physical stores
The recent announcement the Hublot is partnering with Japanese artist Takashi Murakami to release two NFTs tells me one thing: Physical property is no longer the primary ideal in luxury today. Do not mistake that for meaning that physical luxury retail is over. That is not the case at all. In fact, it is more […]
Bringing luxury home: Dolce & Gabbana at MXP
It is always exciting to see a brand opening a new, own-brand store, especially in travel retail. Opening a store like this is writing a new chapter in the history of the brand and creating a new, unique and exciting touchpoint for shoppers to engage directly and have their brand experiences brough to life. Done […]
Think luxury has no future at airports? You are wrong.
I saw an article in the Wall Street Journal recently which appalled me. It was titled: Why your airport may no longer resemble a luxury shopping mall. It went on to argue that with changing shopper demographics, more younger people coming into the market and high rents for brands, those airports which used to resemble […]
Using retail space right in the age of digital & the metaverse
The metaverse is already changing the face of luxury retail. As the market reopens, it is coming for travel retail too – in some cases it is already here. This new creative, interactive, immersive platform is creating a fresh world for consumers to engage with brands and it is changing the nature of that engagement […]
