Promises vs Delivery: What really counts as innovation?

20partners Simpsons-feature-1024x576 Promises vs Delivery: What really counts as innovation? Uncategorized  luxury innovation experiential retail

Will the real innovators please stand up? The world has changed drastically in the past two years and both luxury and travel retail need real newness and innovation, possibly more than we ever have before. But what is innovation today? Our market is full of people claiming to be innovators and disruptors. The words are […]

Bringing luxury home: Dolce & Gabbana at MXP

20partners DG_MXP_1 Bringing luxury home: Dolce & Gabbana at MXP Uncategorized  travel retail luxury

It is always exciting to see a brand opening a new, own-brand store, especially in travel retail. Opening a store like this is writing a new chapter in the history of the brand and creating a new, unique and exciting touchpoint for shoppers to engage directly and have their brand experiences brough to life. Done […]

Think luxury has no future at airports? You are wrong.

20partners Viale-di-Lusso-DG-1024x774 Think luxury has no future at airports? You are wrong. Uncategorized  travel retail luxury

I saw an article in the Wall Street Journal recently which appalled me. It was titled: Why your airport may no longer resemble a luxury shopping mall. It went on to argue that with changing shopper demographics, more younger people coming into the market and high rents for brands, those airports which used to resemble […]

Using retail space right in the age of digital & the metaverse

20partners Metaverse_Second_Image-1024x683 Using retail space right in the age of digital & the metaverse Uncategorized  travel retail metaverse luxury digital

The metaverse is already changing the face of luxury retail. As the market reopens, it is coming for travel retail too – in some cases it is already here. This new creative, interactive, immersive platform is creating a fresh world for consumers to engage with brands and it is changing the nature of that engagement […]