9 things this summer has taught us about the future of travel retail
Two years of a global pandemic have changed the retail market forever. As travel restrictions began to lift properly earlier this year, the summer has given us our first full taste of how travel retail will look for years to come. Shoppers’ desires and demands have shifted, so have how they interact with both brands […]
Dolce & Gabbana delivers a true travel retail luxury experience with new Venice Airport store
By Marco Passoni The iconic Dolce & Gabbana brand has opened a new store at Venice Marco Polo Airport. Not only is this yet another example of the enduring and growing power of luxury in this market, but this boutique is a perfect example of how to deliver a true brand experience in an airport […]
How to use luxury to create difference at airports
By Marco Passoni What do travelling shoppers want from their airport experience? Frustratingly for us, they all want different things. Some want swift transactions as they run to their gate, others are seeking a moment’s escape from the rush of travelling. There are those who want a place to kill time, and still more who […]
A true brand experience: Moncler opens new store at Frankfurt Airport
By Marco Passoni Luxury brand Moncler is flying high right now. The brand has been showcasing amazing innovation in recent months; it dropped its third Genius collaboration with JW Anderson and has also announced plans to expand the attention-grabbing range to include arts, music and sport as part of a more holistic brand experience for […]
Why community matters more in luxury now than it ever has before
By Marco Passoni, Senior Executive VP, 2.0 & Partners I recently posted a photo taken at a Chanel store in Italy on a summer’s day. Despite the sun and heat, shoppers were queuing outside, patiently waiting their turn to go in and sample a moment of the Chanel experience. It is a clear reminder of […]
Physical stores are the new frontier for innovation
If you talk about innovation today, especially in retail, the conversation moves very quickly to digital: AR, VR, contactless, the metaverse etc. This is to be expected, digital is a vastly untapped resource and it is evolving quickly to create new opportunities which companies must seize and exploit. But, as always, tunnel vision is a […]
Bringing luxury home: Dolce & Gabbana at MXP
It is always exciting to see a brand opening a new, own-brand store, especially in travel retail. Opening a store like this is writing a new chapter in the history of the brand and creating a new, unique and exciting touchpoint for shoppers to engage directly and have their brand experiences brough to life. Done […]
Think luxury has no future at airports? You are wrong.
I saw an article in the Wall Street Journal recently which appalled me. It was titled: Why your airport may no longer resemble a luxury shopping mall. It went on to argue that with changing shopper demographics, more younger people coming into the market and high rents for brands, those airports which used to resemble […]
Using retail space right in the age of digital & the metaverse
The metaverse is already changing the face of luxury retail. As the market reopens, it is coming for travel retail too – in some cases it is already here. This new creative, interactive, immersive platform is creating a fresh world for consumers to engage with brands and it is changing the nature of that engagement […]
