Making the most of luxury real estate – both digital and physical

20partners LV_Fortnite-1024x563 Making the most of luxury real estate – both digital and physical Journal  luxury

By Marco Passoni New research released last week from The Business of Fashion and Quilt.AI made for very interesting reading on the subject of luxury brands and their digital engagement. The first ever Brand Magic Index uses 12 personality archetypes to define what sort of consumers luxury brands are directing their social media output towards […]

Stronger Together: How luxury mergers are reshaping the sector

20partners rolex-bucherer-luxe-watch-retail-1240x697-1-1024x576 Stronger Together: How luxury mergers are reshaping the sector Journal  luxury

By Marco Passoni Mergers and acquisitions have been big news in the luxury sector in the last few months; most recently, Tapestry’s acquisition of Capri for $8.5bn and Rolex’s purchase of Bucherer have grabbed headlines. Unions are not uncommon in this sector and the success of major luxury houses such as LVMH demonstrate the benefits […]

Does the modern travel retail market reflect the modern shopper?

20partners LV-rest-DOH-1024x576 Does the modern travel retail market reflect the modern shopper? Journal  travel retail pop-ups luxury

Our shoppers in travel retail have changed, did you know? It seems to be all we talk about a lot of the time. I certainly spend plenty of my time hearing and reading about new shopper demographics and needs. That, surely, must mean the market, offer and approach from brands and retailers has changed too […]

Why the story is much more than marketing for retail today

20partners TMAS Why the story is much more than marketing for retail today Journal  physical retail luxury

By Marco Passoni I saw a comment this week in a recent Future of Luxury blog which shocked me. Speaking to a brand ambassador, the author, luxury expert Daniel Langer, asked about brand storytelling and was told: Only marketing believes in the story. For the rest of the organization, it is irrelevant. We focus on […]

Promoting excellence: How to engage the modern luxury consumer

20partners DG-Pop-up-1024x683 Promoting excellence: How to engage the modern luxury consumer Journal  luxury

By Vittoria Passoni Luxury is, at its best, timeless and constant. That is one of the appeals of this market. But luxury must also be current, engaging and innovative, that is what makes it special and gives it its longevity. Last week, I attended the Altagamma Consumer and Retail Insight event in Milan. The top […]

How to stand out when ‘special’ is becoming the norm

20partners moncler-the-art-of-genius-mercerdes-benz-1024x573 How to stand out when ‘special’ is becoming the norm Journal  travel retail luxury experience

By Marco Passoni “You are unique. But so is everyone else.” This adage applies to many of the brands working in both the luxury and travel retail sectors today – and it is, for me, at the heart of a problem which is blighting both industries. As you look at the luxury and travel retail […]

Creating culture: Why I am no longer talking about products

20partners moncler-genius-milan-fashion-week_dezeen_2364_col_4-1024x683 Creating culture: Why I am no longer talking about products Journal  luxury experience

By Marco Passoni I read an excellent piece last week with Golden Goose CEO Silvio Campara, where he told Business of Fashion that “culture is the new luxury”. This is a brilliant example of how brands which are truly innovative, such as Golden Goose, are looking at the market today in a whole new way […]