Creating culture: Why I am no longer talking about products

20partners moncler-genius-milan-fashion-week_dezeen_2364_col_4-1024x683 Creating culture: Why I am no longer talking about products Journal  luxury experience

By Marco Passoni I read an excellent piece last week with Golden Goose CEO Silvio Campara, where he told Business of Fashion that “culture is the new luxury”. This is a brilliant example of how brands which are truly innovative, such as Golden Goose, are looking at the market today in a whole new way […]

Pop-ups: The art of the possible

20partners DG_popUp_cover-1024x567 Pop-ups: The art of the possible Journal  luxury

By Marco Passoni Is there a more valuable tool for brands and retailers today than pop-ups? I would argue not, certainly in the physical space, where everyone is working hard to create added value and engage shoppers in the way that digital cannot. Our customers today want experience, innovation and engagement. Pop-up stores personify those […]

Creating Culture: Why products are just the tip of the iceberg for luxury

20partners Moncler_Genius_LFW-1024x568 Creating Culture: Why products are just the tip of the iceberg for luxury Journal  travel retail luxury

By Marco Passoni The announcement earlier this month that Pharrell Williams will become the new Creative Director of menswear for Louis Vuitton, succeeding the late Virgil Abloh, made headlines around the world. For me, and for many in the industry, it is an inspired choice. It demonstrates LVMH’s dedication to much more than simply creating […]

7 highlights from the luxury sector in 2022

20partners Highlights-26-12-1024x695 7 highlights from the luxury sector in 2022 Journal  travel retail luxury

With 2022 almost behind us, this is a good moment to take stock and recognise some of the moments where the luxury and luxury travel retail markets truly excelled themselves in the past 12 months. Despite the challenges and calls from many – myself among them – for brands and retailers to think bigger and […]

7 New Year’s Resolutions for the travel retail market

20partners New-Years-Resolutions-19-12-1024x640 7 New Year’s Resolutions for the travel retail market Journal  travel retail luxury

By Marco Passoni As much of the world heads into the holiday season, all of our thoughts must turn to the year ahead. If 2022 has been the year we laid the foundations of our new normal, 2023 is the year we must build it. Here are my resolutions for our market over the next […]

What we have learned in 2022 in luxury and travel retail

20partners Looking-Back-blog-12-12-1024x576 What we have learned in 2022 in luxury and travel retail Journal  travel retail Sustainability luxury digital

By Marco Passoni As we bid farewell to 2022, we are putting behind us a year which I believe has shaped the future of how we will do business in both the luxury and travel retail markets. The trends and changes which we have grappled with in the past 12 months will define many of […]

9 things this summer has taught us about the future of travel retail

20partners heathrow_175812076100597-1024x683 9 things this summer has taught us about the future of travel retail Journal  travel retail Sustainability luxury digital

Two years of a global pandemic have changed the retail market forever. As travel restrictions began to lift properly earlier this year, the summer has given us our first full taste of how travel retail will look for years to come. Shoppers’ desires and demands have shifted, so have how they interact with both brands […]